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General Design Process




1. Empathize


  • Literature Review
  • Empathy Map
  • Competitive Analysis
  • Concept Map
  • User Interviews
  • Persona
  • Affinity Diagraming

2. Define


  • Journey map
  • User flow
  • Storyboards
  • Site maps
  • Card sorting
  • Heuristic Evaluation

3. Ideate*


  • Moodboard
  • 10+10 Method
  • UI Design
  • Sketches
  • Wireframing
  • RITE Method

4. Prototype*


  • Paper Prototype
  • Invision
  • Marvel
  • Sketch
  • Balsamiq
  • Photoshop
  • Illustrator
  • InDesign

5. Test*


  • Cognitive Walkthrough
  • Survey
  • A/B Testing
  • Usability Testing


*Ideate, Prototype and Test phase repeat in a loop.

My design process is driven by design thinking and user-centered design. Also, design principles and information architecture principles shape my standards for design.

My favorite design principle is B A L A N C E.

Here are some samples of design methods I have used in my projects.

Persona


Empathy Map



High-fidelity Prototype
   

Wireframing



User Journey

Storyboard


Card Sorting


Affinity Diagramming


10+10 Method


Paper Prototype 
    


Mark
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